Where does the value lie in appointing an agency that specialises in business-to-business marketing, branding and communications as opposed to a more generic agency?
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The short answer to this is probably the same reason as a financial services company would prefer to work with a company who understand the financial services market or a retail company appoint a retail specialist.
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But this does not really define exactly where b2b or business-to-business markets differ from b2c or consumer markets.
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The main difference is that a b2b organisation is selling their product or service primarily to other businesses. A good example of this would be us ? B2B Marcomms. We sell branding, direct marketing and online marketing services to businesses whose clients are other businesses.
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In practice this means that we don?t do stuff like TV advertising, outdoor advertising or newspaper advertising. The reason for this is because those potentially buying our services are not looking in these places for procurement purposes and furthermore they do not tend to make ?impulse purchases.?
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The way a b2b company communicates with its market needs to be much more specific and targeted and this creates far less wastage. If the consumer company uses a metaphorical sawn off shotgun to find new business then you could say we use a snipers rifle. A good b2b marketing and communications agency will use data to communicate with their market. They will need to know who their audience is, when they spend money, how much money they are likely to spend and who ultimately makes the decision.
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B2B Marketing depends entirely on the consistent and intelligent application of strategic insights and creative thinking. As a b2b company your data is your lifeblood. Use your marketing data properly, whether this is email marketing, social media or direct mail and it will generate enquiries.
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For a more detailed insight into b2b marketing, b2b branding, b2b online, b2b social media or b2b corporate literature get in touch now.
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Phone: + 44 (0)1924 470900
Email: info@b2bmarcomms.com
Source: http://www.b2bmarcomms.com/why-choose-a-b2b-marketingbranding-agency
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